We began to run user testing lab sessions with our final design to test our design hypothesis– through fewer steps and form fields, smarter input fields, clean copy, and clear expectations, our users would be able to move easily and quickly through checkout. Unfortunately, we quickly learned that context was important for accurate feedback.
If users weren’t using their own credit cards or having to subscribe because they actually needed it for homework their feedback to us consisted mainly of bored faces and yes’ and no’s. However, there were insightful moments that confirmed our hypothesis on the small details we pored over.
For example, users inherently understood and interacted with radio buttons as a toggle option as opposed to checked buttons.